How A Website Can Become The
Face Of Your Brand
If your business depends on your presence online and especially an ecommerce site, then you have probably already spent a lot of time optimising your website design. But have you ever thought about taking it further – and making web design an integral part of your branding efforts? By optimising your web design, you can make your site more attractive to customers and improve your brand identity.
When it comes to website branding, most people focus on the visuals, like making a company logo stand out or choosing the right colours. And those are important aspects of a brand. But there’s more to it than that. Every interaction between your online company and a customer is an opportunity to build your brand, because branding is all about perception to the public eye. This means that the overall design of your website is even more important than you thought.
Your Brand and Website Aesthetics
One of the first things people think of when it comes to a brand is the visuals—the logo, graphics, colours and font. Not coincidentally, visuals are an integral part of web design, too. Statistics show that it takes visitors only 0.05 seconds to form an opinion about a site, which means that the opinion is mainly based on visual cues. In other words, 0.05 seconds doesn’t give visitors much time to navigate through your pages and see what you have added.
Creating A Site That Is Aesthetically Pleasing
The design of your website is essential for the success of your brand. Keep people from leaving (bounce rate) by making sure your site is attractive and easy to navigate. Use your brand’s colours, fonts and images throughout the design to reinforce your brand identity.
Consider your website as your brand’s home on the internet—it should reflect your brand’s personality and values.
The Case For Faster Loading Times By Optimisation Of Images
Optimising your site, images and layouts can help shorten loading time and increase the chances that your initial visitor will actually get to the site — let alone remain on it. A well-maintained site that respects the time of its visitors will, on its own merits, provide a bit of extra shine to the reputation of a brand.
The loading time for your website is just one part of the customer service experience. Include all relevant information in your layout, including contact information and product listings. Make navigation easy to understand and use. Let your website do the job it is designed to do, and your brand will benefit from it.
Advancement Of Web Technology And Impact On Branding
For many newer brands, one of the most significant factors is how “cutting edge” the brand is perceived to be. Especially for an internet-heavy, eCommerce-type site, the ease of use and innovations in technology are big draws to new customers, as well as helping the retention of established customers. This means that keeping your site new, updated and on the cutting edge, using any relevant technology, gives your brand a significant boost.
Keeping Your Website Well Maintained With Fresh, New, Relevant Content & Optimised For Mobile
This means that you not only keep your site up-to-date with fresh, relevant, actionable, or entertaining content, but also optimize it for a variety of platforms, including laptops, desktops, mobile phones and tablets. Designing for a wide range of platforms lets a brand reach the broadest range of consumers. Remember that 40% of online transactions this last year were done with a mobile device and the number of mobile users vs. laptop users continues to increase.
If your website is not responsive, you may be seen as outdated and having a negative impact on your brand.
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